Category Archives: Marketing

5 Common Marketing Mistakes Musicians Make

Advertising  Lessons  Marketing

At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music. »

Olivia Fox Releases a New Video & Talks about The Importance of a Manager

Advertising  Marketing  Music

Kansas City, MO– OLIVIA FOX, a folk/pop female trio consisting of Kansas City natives Lauren Flynn, Tiffany Smith, and Aubrey Callahan, released their music video “Wood Panels & Wine” directed by Shawn Gormley.  After dropping their debut self-titled EP on … »

Talent Will Get You Nowhere

Marketing  Music

Talent. Promotion. Success? It used to be that talent was, “your ticket out of this one-horse town.” But today, thanks to the Internet and ease of getting your ‘art’ online, we are drowning in a sea of talent. Not a … »

Why I Chose Patreon – Passive Promotion

Marketing  Money

I haven’t bought a CD since 2011. If it isn’t on Spotify, to me, it doesn’t exist. Once you’ve experienced the convenience of having the entire history of recorded music in your pocket, why would you go back to… »

Joe Hertler, Your Publicist and Upcoming Shows

Advertising  Marketing

To be blunt, find someone who likes your music; someone who believes in what you are doing. It’s easy for a publicist to charge a small band a lot money and not really doing anything, so make sure they dig your tunes, fit your style, and want to be a part of what you’re doing. »

Kristina Priceman of DICKIE Talks Age, Backing Tracks, Gear and Daytrotter

Gear  Marketing

This is how DICKIE’s bio starts: DICKIE is a contrast in design. To pair a mid-forties gray-mopped “hang-it-up-already” pop songwriter and a striking mid-twenties classically trained violinist is simply a formula for deserved obscurity. But in practice, the balance proves a brilliant alliance. »

How To Easily Get A Lot More Music Gigs

Marketing

Are you unsure about what you must do to get more gigs? You could be causing problems for yourself by thinking that “venues aren’t looking for bands in this moment,” or “there’s too much competition for my band to stand a chance”. Fact is, these statements are based in excuses. »

SPILL, Marc Walloch & New Music

Marketing  Music

This is my debut as a solo artist and songwriter. I hope it attracts people to my work and allows me to make more records and play some shows at some point too. In the mean time I just want to keep writing with other artists, playing guitar and bass on sessions and live, and making commercial music. »

High Fiction Would Like to Buy Dave Coffee

Marketing  Music

  We recently sat down with Amy Shelley of High Fiction to talk with her about their unusual Kickstarter campaign, their most recent single featuring Matt Berninger of The National, and their upcoming debut album.  High Fiction is an indie … »

Ryan Montbleau on Live Streaming & Songwriting

Advertising  Gear  Marketing

I’m very proud of that record and I love the production on it, but the focus was more on the grooves and on some deep cover tunes »