Category Archives: Marketing
Usually it’s the very thing that blocks your voice, stomps on your soul, drags you kicking and screaming to the stage, and keeps you waiting for a deal. It’s the part of you that believes your success comes from others — and that it’s everyone else’s fault that you’re not famous – that your talent hasn’t been recognized yet.
I measure my success as a recording artist by the growth of my mailing list. The best way to get someone to subscribe is to offer something in return, and a great song is a powerful incentive. Here are ten techniques to negotiate that delicate exchange:
There are many talented people, who the world will never discover, because they are strictly “artists”, and don’t make it a priority to learn the business side of things. You might be a virtuoso, but if you’re just playing in your basement, or even club gigs, it’s highly doubtful that you will ever be discovered.
When approaching a club/bar/venue about getting a gig, it’s important to keep a few things in mind. First, venues get a TON of bands reaching out to them on a daily basis. Booking people wake up to an inbox, full or requests that need to be chipped away at one at a time (a daunting task).
I visit Myspace pages every day to check out what artists are up to. A lot of times, I listen to twenty to thirty seconds of a song and I’m already bored. I skip right to the next artist page. I noticed that this happens even when the singer has a great voice and when I like the style I am listening to. So why didn’t these songs catch my attention?
Recently, the UK government passed The Digital Economy Act which included many, perhaps draconian, measures to combat online music piracy (including withdrawing broadband access for persistent pirates). But how much money do musicians really get paid in this new digital marketplace?