Selling Out

Music

Times have changed, and if you want to make some part (or all) of your living by writing, recording or performing music, you actually have to SELL something. That is, you have to offer something that will compel people to GIVE YOU THEIR MONEY. »

Recent Posts

Top 4 Social Media Marketing Fundamentals for Indie Musicians

Advertising

Remember that social media is just a tool in the marketing requirements of your music. Sure, interacting with fans is fun. But don’t let that overtake the time needed to do your actual job – which is to create music. »

Expand Your Twitter Audience

Marketing

Twitter is offering musicians, artists and music brands a chance to expand their audiences by offering them $50 Twitter Ads credit. »

The Critic Stumbles

Lessons

Have you noticed just how often the critics disagree with one another? And how often they’re just wrong? »

On the road with Tom Mangione

Music

The etymology of the word “music” comes from the Greek for “muse” (i.e. Μοῦσα – Mousa). You can see the connection, and interestingly, the same root also flowered into the word “museum,” the treasure trove of the arts. »

I Chose Pledge Music.

Marketing

I needed to find a unique way to release this album and raise funds to promote it. I chose PledgeMusic. »

On the road with Mike Mangione

Music

When I started taking music seriously I set out in a van with my dog, slept at truck stops and learned how to travel the country by myself. »

Low Latent Inhibition and Creativity

Health

I’ve spent a life time pointing out my observations of the minute details of the universe »

COVENHOVEN. JOEL VAN HORNE TALKS ABOUT GOING IT ALONE

Lessons  Music

At this point, I have no idea exactly how many hours I have spent tracking, but a safe estimate would be around 10 hours per song, so over 100 hours would have been spent in the studio »

Learning to Work with a Producer

Lessons

A good producer is someone that can understand what your music can be and bring it to a listener with the help fresh ears. Having a producer take direction of a session has helped me step outside a song I have played for a long time. »

Do you REALLY need a big studio for a pro album?

Gear

Let me preface with this thought: Pro studios have their place. Some of the greatest records have come from there »