At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
Between Rich and I we have seen just about everything you could imagine go on in the studio and we have managed to accumulate a little bit of wisdom about how to streamline the process and kept things running smoothly.