5 Common Marketing Mistakes Musicians Make
At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
I speak from a position of having spent years as an independent musician, and have suffered enough from the likes of fickle, fad-obsessed, wanna-be hip, pricks such as yourselves. I’m sure this note will only serve to entice you further into your egomania, and strengthen your resolve to curve the trends of music toward your own narrow field of interest, but nonetheless, I’ve kept my silence long enough through your prolonged, overrated display of public masturbation. If I sound bitter, that’s because I am, and because I’d like to see a day when integrity returns to the world of music. Maybe I’m too hopeful.
My friend and mentor John Shipe once told me that success in the music industry is about being the last one standing. I’m not talking about ‘fame and riches’ success; you have better odds winning the lottery than becoming the next John Mayer. I’m talking about the ‘pay your rent’ success. The ‘I don’t have a day job’ success. After years of working towards this goal I have finally achieved it.
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