At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
It’s a process that starts with unearthing who you are, committing fully to it, boldly – even outrageously – sticking your neck out, and running all the way to the finish line with it.