At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
Before I ever trained my voice, I could sing. I had good pitch and a heart full of soul, but the more I tried to convey my deepest feelings, the more strained I sounded. I tried singing louder (which caused more strain); I tried to mimic Aretha (which made me feel small); and I tried giving more emotionally (but ended up sounding like I was trying too hard).