At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
We were previously writing specifically to briefs for TV and film pitches. The writing change allowed us to explore more ideas outside of our own personal boxes. It was something more than what came natural to us on our personal projects. Zach and I finished writing the record last July and realized we had something pretty cool on our hands.