At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
Finding new talent is the most rewarding. We get suggestions from our fanbase, and we listen. Tyler Childers and Larkin Po are going to blow everyone away this year. We Had them when: The Lumineers. They have really blown up since 2012, and they were a lot of fun to have.